Step-by-step guide: from prospect to student
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Step by step to optimize the flow of capturing, monitoring, and converting new students.
1. 🧲 How to get a prospect
You can attract new interested parties (leads) to your school through different means:
- Social networks
- Referrals from students or friends
- Former-students
- Partnerships with companies
- Open events or experiences
- And much more!
🎯 Each type of audience can leverage specific tools. See some examples:
Through social networks
You can use the Padma integration with Facebook Ads Audiences to keep your custom audiences always updated with segmented lists of your base.
From contacts already in Padma
With the contacts you already have registered, you can:
- Send campaigns of e-mail segmented
- Offer discount coupons for the first month
- Share free access coupons for a week of experience at your school
2. 📝 How to register leads in Padma
You can add new contacts to your base through:
- Native forms of Padma
- Forms from your site integrated with Padma
- Access coupons to Learn
- Records at your school via Learn: courses, trial accesses or subscriptions
3. 🧘 Invitation to the trial class
As soon as you have the contact, the next step is to invite-them for a class or trial period.
Using Learn, you can reserve the spot, which allows:
- Clearly track how many trial classes were held in the month
- That the person automatically receives a e-mail reminder before the class
4. 💸 Encourage enrollment with coupons
A great way to motivate registration is to offer a discount coupon for the first month.
In Learn, using the subscription system, you can create coupons simply and quickly.
Moreover, it is possible to configure:
- The charge amount
- The start date
- The free trial period (free trial)
- And link the payment to the accesses defined by plan
5. 🤖 Automatic enrollment and tracking
When the person makes the payment through Learn:
✅ They are automatically enrolled as a student in Padma
✅ They receive direct access to the classes and content of the chosen plan
✅ They may receive automatic-welcome emails-with useful information to get startedAnd this is just the beginning
🚀 From this basic flow, you can add automations, integrations, campaigns, reports and much more!
But with these steps, you already have everything you need to automate the complete process.
from contact to student ❌ Can't get the enrollment? ✨