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<em>Ideas and tools to resume contact and increase your chances of conversion</em>

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## <a id="-retome-o-vínculo-com-quem-já-está-na-sua-base" data-help-heading="true"></a>🔁 Reconnect with those already in your database

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Take advantage of the contacts you already have registered in <strong>Padma</strong> to reactivate communication and offer new opportunities.

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With <a href="/4d547534651240f8bc7a811d0b45e1fc?pvs=25">lists and filters</a> from Padma, you can segment your audience and create personalized campaigns strategically.

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## <a id="-que-tipo-de-ações-você-pode-fazer" data-help-heading="true"></a>🎯 What kind of actions can you take?

- <a id="2313160bddf28088bb8efc6af63048c6"></a><a id="2313160b-ddf2-8088-bb8e-fc6af63048c6"></a><a href="/400c1f3e73dc4e9bbf25f25aa6061103?pvs=25"><strong>Filter by birthday</strong></a> and send an e-mail to former students, gifting-them a month of practice at your school-Search for
- <a id="2313160bddf280c88781cb0a73352455"></a><a id="2313160b-ddf2-80c8-8781-cb0a73352455"></a>prospects who contacted you in recent months <strong>and offer something special, like a</strong> 2x1 on enrollment <strong>Use</strong>
- <a id="2313160bddf280e1928ae8aa77a32aca"></a><a id="2313160b-ddf2-80e1-928a-e8aa77a32aca"></a>tags <a href="/778e3488a6fa4a6abae31ecf2a0bc5ce?pvs=25"><strong>to create segmented campaigns by interest, practice level, or source channel</strong></a><a href="/778e3488a6fa4a6abae31ecf2a0bc5ce?pvs=25"> </a>💌 How to continue communication?

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## <a id="-como-continuar-a-comunicação" data-help-heading="true"></a>After defining the target audience, you can

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Create-email marketing:

- <a id="2313160bddf280a9aa16d97f3a21b390"></a><a id="2313160b-ddf2-80a9-aa16-d97f3a21b390"></a>campaigns <a href="/1913160bddf280f3b161f39ef83608f7?pvs=25"><strong>customized </strong></a><strong>Send-automated emails</strong> based on specific triggers
- <a id="2313160bddf2804c9df9f2ff18828f91"></a><a id="2313160b-ddf2-804c-9df9-f2ff18828f91"></a>birthday, time since last contact, etc. <a href="/4946f51b522b451a9e43a95d819b914c?pvs=25"><strong>Create-access</strong></a> coupons through Learn (to invite them to.)
- <a id="2313160bddf280229d89ee326e2c5684"></a><a id="2313160b-ddf2-8022-9d89-ee326e2c5684"></a>In-person classes <a href="/6981b70582664c55a4eeb2985504a6db?pvs=25"><strong>Live classes </strong></a><strong>Live</strong> Specific courses with special activities:

    - <a id="2313160bddf280c69bdec76e94dd263a"></a><a id="2313160b-ddf2-80c6-9bde-c76e94dd263a"></a>✅ Good follow-up practices
    - <a id="2313160bddf2808c931ee34a08088244"></a><a id="2313160b-ddf2-808c-931e-e34a08088244"></a>We recommend (Keeping your)
    - <a id="2313160bddf28013b7c8de0f88c4522c"></a><a id="2313160b-ddf2-8013-b7c8-de0f88c4522c"></a><a href="/d7cab47dcb934d19bc5829dc5618dae0?pvs=25">follow-up list always updated </a>Using

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## <a id="-boas-práticas-de-acompanhamento" data-help-heading="true"></a>tags

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consistently to facilitate filtering:

- <a id="2313160bddf28080ae1ce59e0979add9"></a><a id="2313160b-ddf2-8080-ae1c-e59e0979add9"></a>Creating <strong>custom data</strong>
- <a id="2313160bddf280789512ed70c69cfd26"></a><a id="2313160b-ddf2-8078-9512-ed70c69cfd26"></a>in Padma to optimize contact search and segmentation <strong>More informative articles about Padma here</strong> CRM
- <a id="2313160bddf280cfb73bd52e414459e4"></a><a id="2313160b-ddf2-80cf-b73b-d52e414459e4"></a>CRM <a href="/1e27bbe1a88547efaa72dbf4c099158d?pvs=25"><strong>CRM</strong></a> CRM

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## <a id="mais-artigos-informativos-sobre-padma-aqui-crm" data-help-heading="true"></a>CRM <a href="https://app.notion.com/p/ea814b4b3a8643e5af23260c02e07b61?pvs=204">CRM</a> 

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