For a better understanding of statistics and information - Comunicações - Procura - Visita - Conversão - Efetividade ### Communications It is the sum of the different communications that occurred with the prospect, both incoming and outgoing, and includes different media (WhatsApp, Instagram, email, phone, visit). If the same person does this in different ways, they will be counted only once.
If they occurred within the same month, they count as one inquiry. If communications occur in different periods, they will be counted as inquiries in each month. ### Inquiry The number of inquiries represents the number of people contacting the school within a certain period. Therefore, it is not the sum of phone calls, and-emails and visits, since if the same person does this in different ways, they will be counted as a single inquiry (the number of inquiries of a school is NOT necessarily the sum of recorded communications). ### Visit Interview, face-to-face communication at the school ### Conversion When the person who had only communicated remotely (website, email, WhatsApp, etc.) becomes a visit. ### Effectiveness Conversion from inquiry to student = enrollment ✅