- CLICKS - CTR (Click Rate) - CTOR (Click Rate on Opens) - What's the difference? # CLICKS When you communicate with your contacts via mailing, it is essential to measure the effectiveness of the messages. Two important metrics for this are CTR and CTOR. ## CTR (Click Rate) The CTR shows how many people clicked on a link within the email or message sent-Example. You send an email to 100 people and 20 click the link: The CTR is 20%-CTOR. Click Rate on Opens. ## The (CTOR) indicates how many of those who opened the email also clicked the link Example Out of 100 people, 50 opened the email and 20 clicked The CTOR-is 40%. What's the difference?: The-CTR. measures clicks relative to the total emails sent The CTOR. ## measures clicks relative to the total emails opened - Monitoring these metrics helps improve your campaigns and increase conversions. responsive to campaigns and increase conversions. Monitoring these metrics helps improve your campaigns and increase conversions.. - Monitoring these metrics helps improve your campaigns and increase conversions. Monitoring these metrics helps improve your campaigns and increase conversions. Monitoring these metrics helps improve your campaigns and increase conversions.. Monitoring these metrics helps improve your campaigns and increase conversions..